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Green Mug is a personal branding project created for college, focused on developing the visual identity of an organic and eco-conscious coffee shop located in Vancouver. The project aimed to build a brand that connects with professionals in their 30s and 40s who value sustainability, calm environments, and mindful living.
The identity design combines earthy green tones, elegant typography, and natural visual elements to communicate a sense of balance, authenticity, and environmental awareness. The concept behind the brand was to create more than just a coffee shop. It represents a lifestyle centered around community, wellness, and conscious consumption.
Brand identity
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