Peruvian roots is a cultural organization in Vancouver, Canada., dedicated to sharing and promoting peruvian folklore and traditional dance through cultural festivals. I was responsible for creating videos and social media content for Instagram and Facebook.
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I researched the history and cultural background of different Peruvian dances to create educational content. And I also filmed and edited reels to increase views, reach and engagement. These are the results from February to August.
content creation
Trend
collaboration
I researched other Peruvian cultural organizations around the world and found a trend featuring traditional Peruvian music that was inspired by another content creator. I wanted to explore how we could adapt this trend to our own content and showcase Peruvian culture in Canada.
Trend mix
I used a trending song by Bad Bunny to create a video featuring highlights from our events and performances throughout the year. The video received a high number of shares and interactions, which helped increase engagement and attract new followers to the page.
educational reel
This was an activity I created, inspired by content from other creators, during Carnaval del Sol, a Latin American festival in Vancouver. I invited participants from different countries to say some of the most popular Peruvian phrases. The activity was designed to encourage cultural interaction and introduce people from different backgrounds to Peruvian expressions and culture.
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